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Cinematography: Close ups and extreme close ups are conventionally used in music videos more than any other other type of shot as it constantly brings the viewer into face-to-face contact with the performer and allows them to engage emotionally with each other. Another reason is purely for marketing purposes, if an artist is relatively new there will be a lot of close ups so that the audience can recognise them in the future which helps promote the artist and the song if they are memorable to the audience.
Mise-en-scene: The music video's setting and costume is very important to how they will be seen by the audience. For example if an artist is dressed casually, performing in everyday surroundings then the audience will see them as being very laid back, down to earth and relaxed, possibly representing the indie genre. If they are wearing an extravagant costume and performing in a fantasy setting then the audience will see them as unique and extroverted, usually representing a pop music video. The mise-en-scene can also help an audience define the genre of music they're listening to, for example, Lady Gaga's music video for Bad Romance is set in a futuristic, Russian bath house and she is dressed is exclusive designer clothing in every scene, so we can easily classify this as belonging to the pop genre.
Editing: In music videos the editing almost always matches the beat of the song. It is usually fast-paced editing though it does depend on the tempo of the song. Montage editing is usually employed as the majority of artists switch between a performance and a loose narrative in their videos. Jump cuts are also very common in music videos as these are a way to cut boring actions down to as little time as possible, for example, getting out of bed and walking to the bathroom could be shot as a long, tracking shot but in most cases it would cut straight from getting out of bed to the bathroom.
Cinematography: Close ups and extreme close ups are conventionally used in music videos more than any other other type of shot as it constantly brings the viewer into face-to-face contact with the performer and allows them to engage emotionally with each other. Another reason is purely for marketing purposes, if an artist is relatively new there will be a lot of close ups so that the audience can recognise them in the future which helps promote the artist and the song if they are memorable to the audience.
Mise-en-scene: The music video's setting and costume is very important to how they will be seen by the audience. For example if an artist is dressed casually, performing in everyday surroundings then the audience will see them as being very laid back, down to earth and relaxed, possibly representing the indie genre. If they are wearing an extravagant costume and performing in a fantasy setting then the audience will see them as unique and extroverted, usually representing a pop music video. The mise-en-scene can also help an audience define the genre of music they're listening to, for example, Lady Gaga's music video for Bad Romance is set in a futuristic, Russian bath house and she is dressed is exclusive designer clothing in every scene, so we can easily classify this as belonging to the pop genre.
Editing: In music videos the editing almost always matches the beat of the song. It is usually fast-paced editing though it does depend on the tempo of the song. Montage editing is usually employed as the majority of artists switch between a performance and a loose narrative in their videos. Jump cuts are also very common in music videos as these are a way to cut boring actions down to as little time as possible, for example, getting out of bed and walking to the bathroom could be shot as a long, tracking shot but in most cases it would cut straight from getting out of bed to the bathroom.